Researchers from one university conducted a survey showing that 46% of respondents pay special attention to the appearance and interface of the site in order to form an opinion about it. If the user does not like the design of the website, then the entire content of the site will automatically appear to be untrustworthy and unreliable. There are points that leading website development companies like Firearm take into account. Here are 7 tips to improve your website design while developing.
1) Good illustrations. Well-chosen illustrations bring the website to life. Their goal is not to fill in empty spaces but to evoke emotions and connect them with the brand. The author’s illustrations make the website recognizable. They are good for use in icons, titles, and animations.
When using illustrations, it is important to strive for consistency and correct quantity. Even very beautiful illustrations will be turned away from the site if it is oversaturated with them.
2) Typography of the website. Typography plays an important role in creating brand identity. Typography affects how visitors perceive the text.
Each font conveys its own character. Choose a font that conveys the directionality of the text through graphic images. Don’t be afraid to combine serif and sans serif fonts. The basic rule is that the font should be easy to read and the font types should be compatible with each other.
3) Photographies.
It is easier for users to pay attention to a picture than to remember a text they have read. Therefore, the selection of photographs when developing a website design should be approached carefully. Research shows that one photo replaces 84 words. Here are the principles of correct photography for a website:
- information content
- quality
- originality
- emotionality
Good designers ditch stock photography because if users see photos from one resource on another site, it undermines the credibility of the site’s content and the brand.
4) Using animations. The main purpose of the animation is to help users understand complex points and draw their attention to important nuances. Animations can be nav-integrated or full-screen. Leading designers now use JavaScript and CSS coding to create animations, which have almost no effect on the performance and speed of the site.
5) Video
How animations, moving images on the page grab the user’s attention. The benefits of video are story development, dynamics, and greater emotional response. The video on the site is used for the following purposes:
- to show what is difficult to write about (training videos)
- tell a story
to demonstrate visually the product. When posting a video that plays automatically, it is worth turning off the autoplay sound. Then the user will feel comfortable deciding on his own whether he wants to turn on the sound or it is inconvenient for him.
6) Colors
Device monitors and displays are constantly improving. Therefore, it is worth ditching the outdated concept of a secure web palette. When choosing a website color scheme, do not forget about: – color harmony; – corporate style; – contrasting typography; about the target audience. To choose a color scheme, you need to determine the target audience and the information that you want to convey to this audience.
A popular trend of our time is the use of a palette consisting of bright colors. This is a good solution for sites designed for a large audience.
7) VR effects.
With the development of virtual reality technologies, it has become relevant to think about using them for website design. Leading companies such as Firearm are embracing technologies for the full use of VR in web design. Using VR will make websites more user-friendly and also remain a way to grab attention. There are techniques that are imitations of virtual reality. Their main purpose is to make the user feel like a participant in the events.
In today’s community medical organizations, centers, hospitals want to take advantage of new opportunities to promote their services and increase customer loyalty. To achieve the goals of a medical company, you need to be where your patients are located, namely the network. Experienced professionals at Fireart provide services to develop medical specialization websites that will help hospitals, health centers, and other organizations bring more information to their patients.
Fireart Studio is a modern healthcare web design company headquartered in Poland, Warsaw. Our suite of services includes web development for healthcare for both commercial and non-profit organizations around the world. We look forward to helping healthcare companies develop the best design for their websites and improve the quality of care for healthcare professionals and patients.
