The pandemic opened an area of opportunity for Sepiia by promoting the consolidation of new types of consumers who were looking for less quantity and more quality through conscious consumption that seeks to generate the least environmental impact and the greatest social impact, without giving up what are already essential functions and benefits in all garments from the brand: anti-wrinkle, anti-stain, breathable, ecological, timeless style and high resistance.
The change in context also had a strong impact on logistics and a severe supply crisis. A reality that Sepiia has overcome without conflict, thanks to its commitment to local production, which has made it possible to guarantee both the manufacture and distribution of its products, while minimizing its environmental impact.
Sepiia has achieved in 2021 multiply your national sales by two and international sales by three. Something that would not have been achieved without a spectacular and new evolution in its products, commercial development, consolidation of its commitments and a visionary future perspective. “We want to change the world from fashion and fashion from within,” he says. Federico Sainz de Robles, CEO and founder of Sepiia.
Perhaps it is one of the areas where Sepiia has invested more time and effort: research and development of new products has been essential in 2021. To polo shirts, T-shirts, swimsuits, shorts and different types of shirts that neither stain nor wrinkle , and which are part of the brand’s portfolio of men’s products, new products were added. Despite this, it was the advent of his first jacket and his first long pants that have allowed Sepiia to reach the concept of total look, an essential value not only in the world of fashion for style reasons, but also for its most staunch followers, who claimed to be able to enjoy these extraordinary functions in all their garments.
The brand had successfully concentrated all its sales exclusively through its own online store. However, by increasing its ranges and family of products, it has also had to expand its commercial network. Progressively, Sepiia has been expanding its selection of the best e-commerce national and European: today, its revolutionary garments can be found in essential digital stores such as Amazon, Zalando and El Corte Inglés.
Among all the corporate commitments that Sepiia assumes as a company, environmental and sustainable development are the ones that have evolved the most, thanks to the launch of its new recycled fabric. The startup highlights that all its items have always been recyclable, since they use monomaterials and the brand has its own garment recovery system when they fall into disuse, thus achieving full circularity in its fabric. that can be recycled to infinity.