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Amazon creates a website to promote Hispanic brands and products in the US.

San Francisco (USA), Sep 15 (EFE) .- The e-commerce portal Amazon launched this Wednesday a specific web page in which it promotes brands and products related to this community, coinciding with the celebration of Heritage Month Hispanic in the United States.

Baptized “Celebremos”, the website highlights Latin music such as Dylan Fuentes, EL IMA and Alejandro Sanz; films and series such as “Pan y Circo” and “Chivas: El Reba├▒o Sagrado”; books like “El Cerrador” and “Mexican Gothic”; and Hispanic-owned businesses and brands of all kinds.

The colorful design of the website, with full content in the Spanish language, is the work of Brooklyn-based, Brazilian-born graphic designer Niege Borges, the Seattle, Washington-based company said in a statement. ).

Among the brands and stores owned by Hispanics that stand out are jewelry, art, beauty and wellness, as well as artisan products and food.

Some of the most hyped products are the salsa from ZUBI’S, the low carb tortillas from Mr. Tortilla, and the wooden container that holds and displays food from Tappas.

In addition to Amazon, Google also joined the Hispanic Heritage Month celebrations, which began this Wednesday, with a “doodle” (the image of its logo that presides over the search page) in honor of the Panamanian nurse and educator- American Ildaura Murillo-Rohde.

The internet search firm also inaugurated the exhibition on Google Arts & Culture Latino Art Now, a new project page dedicated to contemporary Latino artists, including installation artist Amalia Mesa-Bains and portraitist ALfredo Arreguin.

The celebration of Hispanic Heritage in the United States began in 1968 under the name of Hispanic Week, when there were some 9.6 million Latinos in the country, and it expanded to a whole month in 1988, when there were about 22 million people identified as Latina.

The 2020 Census indicates that there are now about 62.1 million Latinos in the United States, 18.7% of the population, an increase of 23% in the last decade.

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