The software development industry is fast-changing. Over the last five-ten years, there has been an increase in demand for more powerful and robust programming languages, technologies, and software development tools. More companies have started to adopt technologies like artificial intelligence and cloud computing, such as the PaaS model, which has driven more competition to the software development space. This added competition has caused companies to implement new business models and undertake new projects to attract and retain customers and gain a competitive advantage. Amazon Web Services is one example of this, recently demonstrating to industry newcomers that the subsidiary dominates the cloud computing space by announcing plans for a new AWS cloud region.
Amazon Web Services Makes A Power Move
On September 22, Amazon Web Services, a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs, announced that it will be investing around $5 billion in a new Asia-Pacific cloud region in Auckland, New Zealand. Amazon’s Global Cloud infrastructure is one of the most reliable and secure cloud platforms, offering consumers more than 200 featured services from data centers worldwide. The new region will open in 2024, and there will be three availability zones, which will be connected through low-latency networks.
We are excited to announce the #AWS Asia Pacific (Auckland) Region is in the works & will launch in 2024 with three Availability Zones. Hear more from Tim Dacombe-Bird, Country Manager, Public Sector, New Zealand AWS. #Developer #CloudComputing https://t.co/uJdwHUlrVB pic.twitter.com/4yEP30raJP
— AWS Cloud ANZ (@AWSCloudANZ) September 23, 2021
According to reports, the new cloud region will provide lower latency across New Zealand and allow customers to run workloads and securely store data in the local cloud region. The Asia-Pacific region joins the existing 81 availability zones across over 20 geographic AWS regions around the world, and the company disclosed plans for eight more AWS regions in India, Australia, Spain, and Switzerland. As a result, these plans reiterate just how influential Amazon Web Services is in the cloud computing industry, which generated more than $300 billion in revenue in 2020.
The Perfect Location
Amazon Web Services choosing New Zealand for the new cloud region also marks another staple in the company’s long-standing relationship with the island country. Over the last decade, New Zealand has become a technology hotspot, with industries like online gambling flourishing. Between 2011 and 2018,
casino gambling expenditure in New Zealand increased, reaching NZ $578 million in 2018. Recent figures don’t suggest this growth will wither anytime soon, in part because New Zealand casinos use different technologies to improve the customer’s online experience. For instance, individuals who play on casinos with actual money want to withdraw their winnings quickly. Knowing this, many platforms, such as Spin Casino, have incorporated the necessary software to ensure players can withdraw their winnings within minutes. Now, New Zealand’s bustling technology industry has expanded; if all goes according to Amazon’s plan, the country will be recognized for cloud computing just as much as it is for online gambling. As per the subsidiary, the New Zealand cloud region will create around 1,000 FTE jobs. It is also the company’s latest setup in New Zealand since it already has two Amazon CloudFront edge locations in Auckland.
When industries increase in competition, companies need to demonstrate what sets them apart from their rivals. Amazon Web Services has done this by launching another cloud region in a country that has gained worldwide attention for its commitment to user experience.