Statistics collected by the US media show that interactions in US news are not very important. The U.S. trial between Johnny Depp and Amber Heard is greater. The former couple has been in a media case for weeks that should conclude at the end of May.
The data was collected by Axios, a news agency that conducted research with NewsWhip, a company that tracks consumption on social networks.
This company is originally from the USA. In the U.S., it specializes in tracking content by amount and location of user engagement. In addition, it also tracks the interests of the audience and the changes that are recorded according to the topics.
“News articles about the trial, which began on April 12, generated more total social media interactions (likes, comments, shares shared) than coverage of abortion and the Supreme Court or inflation,” the statement said. The agency notes that “court dramas” are even more media if they involve celebrities.
Are Johnny Depp and Amber Heard a priority?
Axios points out that this news is eclipsing other issues that should be more relevant, such as the armed conflict between Russia and Ukraine or the regulations on abortion that are being debated in the country’s Supreme Court. “The entertainment media is treating the event as their Super Bowl,” they say.
“A simple Google search for ‘What time does Amber and Johnny’s trial start?’ gets dozens of premium media results on how and when to watch the trial,” they explain.
This would be a “traffic engagement trick that the media typically uses for major events, such as the Super Bowl,” they add.
According to the graph published by Axios, the Depp-Heard case is followed by Elon Musk, due to the recent controversies that arose with the purchase of Twitter.
In third place is Joe Biden (current president of the United States). Then abortion, the war in Ukraine, inflation, and Covid 19.