Apple targets remote work with its new iPad Pro and iMac

Apple Inc announced a line of slim iMac computers, with a focus on connectivity for a work-from-home world, using its own processor chips, continuing its migration away from Intel (NASDAQ: INTC ).

The company also showed off a number of products including AirTags for finding lost items and podcast subscription services. AirTags will cost $29 each or four for $99, while the iMac will start at $1,299. Both will be available from 1200 GMT on April 30.

The wide variety of announcements had been greatly anticipated before the presentation, which had no major surprises. Shares of Apple (NASDAQ: AAPL ) fell 1.3%, slightly more than the 1% drop in the Nasdaq index .

The slimmest version of your iMac computer that uses its own central processor unit and comes in seven colors, including purple and green. With a 24-inch (61 cm) screen, iMacs are just 11.5 millimeters thick.

The new iMacs also feature a higher-quality front-facing camera and microphone array, responding to consumer complaints during the pandemic that computer cameras hadn’t kept up with iPhones and iPads during an era of Widespread video calls.

The company also announced podcast subscription services that will compete with rival Spotify (NYSE: SPOT ). Subscription prices will be set by creators and billed monthly, Apple said. Apple will charge creators $19.99 per year for its podcast show.

Apple also updated its Apple TV set-top box with better color output and a faster processor chip. The new Apple TV 4K will also allow users to enhance the picture on a television through the use of light sensors in the iPhone.

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Apple said spouses and partners could share and merge lines of credit with their Apple Card, which CEO Tim Cook described as an important step in making it easier for people to build their credit scores.

Apple shares have risen nearly 95% in the past year, faster than the 63% rise in the Nasdaq Composite Index, on the back of a record $274.5 billion in sales for fiscal 2020 as consumers tune in. supplied electronics during the pandemic. Apple shares fell 1% on Tuesday.

Macs and iPads generated $52.3 billion during its 2020 fiscal year.

“The iPad Pros are not volume sellers, but they do blur the line between the Mac and the iPad. It will be very interesting to see how Apple differentiates between the iPad Pro and the Mac,” said Ben Bajarin, principal analyst for consumer market intelligence at Creative Strategies.

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