Apple Inc (NASDAQ: AAPL ) said on Wednesday it would begin enforcing a new privacy notification rule in the coming weeks that digital advertising firms including Facebook Inc (NASDAQ: FB ) have warned will affect your sales. Apple said the notices will be mandatory when its iOS 14.5 operating system becomes available in the coming weeks, without giving a precise date.
One-time ads will require the app developer to ask the user for permission before tracking activities “in other companies’ apps and websites.” Digital ad industry experts have said the warning could cause many users to decline permission.
The firm announced the move in June but said in September it would delay the change to give digital advertisers time to adjust. Some developers are already displaying the notice voluntarily.
Apple has said that it is providing developers with alternative advertising tools before the change. One provides a way for advertisers running app install ads to see how many people installed an app after the ad campaign without disclosing information about individual users.
Another tool, called private click management, gives advertisers a way to measure when a user clicks an ad within an app and is taken to a web page, but without revealing data about the individual user.
Although the tools are intended for use by software developers, Apple added information about them to one of its consumer privacy guides on Wednesday.
Facebook said in December that it planned to display the pop-up notification because it didn’t want Apple’s iPhone users to lose access to its apps.