The Barceló Group recorded consolidated net losses at the close of fiscal year 2020 of 99.4 million euros, compared to the profit of 134.6 million the previous year, “weighed down by the complex global situation caused by Covid-19”, according to its Annual Report, which places its liquidity position above 1,000 million euros.
The co-presidents of the company, Simón Barceló Tous and Simón Pedro Barceló Vadell, they wanted to highlight the strength of the company’s balance sheet, highlighting its net cash position of 570.4 million euros, which, together with its high liquidity, will guarantee that it can continue to meet all its financial commitments.
Last year the hotel company registered a gross turnover of 1,483.5 million euros compared to the 4,779 million registered in the previous year. Looking ahead to this year, the hotel group estimates “a first semester with low activity and an improvement from the second half of the year”, although due to the uncertainty of the evolution of the pandemic, the forecasts are updated quarterly.
“The activity will improve in 2022 and 2023 We foresee that we are at normalized levels of activity similar to those of 2019, “he says in his Annual Report. It is expected to recover pre-Covid levels in 2023 in hotels and in 2024 in the travel division.
Throughout 2020, Barceló Hotel Group, the second largest chain in Spain and the 29th internationally, has closed the year with a total of 60,222 rooms in 265 establishments hoteliers located in Latin America, Europe, the United States, Africa, the Middle East and China. A total of rooms of which 30% are owned, 26% for rent, 43% in management and 1% in franchise.
During the year, the chain added seven establishments and 1,000 rooms to its portfolio, six hotels in Spain and one in Turkey. Throughout 2021, its expansion plans will include the opening of hotels in Alicante, Cádiz and Malaga; and eight hotels in international destinations such as Dubai. The growth plan will involve increasing its presence in Portugal and expanding into the Indian Ocean with the management of two resorts in Sri Lanka and another two in the Maldives, as well as entering Indonesia.
The group assures that despite the difficult year it has maintained its strategic momentum, bearing in mind the digitization as an «essential transformation lever» of your business. Last April they launched their new website, strengthening their main tool to improve the user experience. Added to this is the digitization of processes to enhance contactless through the app. In addition, they continue to work on their Barceló Experiences platform, which allows digitizing customer satisfaction.
In its Annual Report, the company highlighted as one of the milestones of the year the merger of Ávoris and Globalia, with 50.5% of the capital of the resulting company in the hands of the Barceló Group. Thus, in 2021, a large European tourist group is created, with an annual turnover of over 4,000 million euros in 2019, a workforce of more than 6,000 professionals, more than 1,500 points of sale and more than 40 highly specialized brands. specialized.
Its future plans also include continuing to bet on sustainability, thanks to the ‘0 CO2’ travel management model of the
Ávoris corporate travel area, BCD Travel, which allows the carbon footprint of the trips made by its clients to be compensated in a certified way, also contributing to ten principles of the United Nations Global Compact.