Electronic Arts has decided to make major changes to the structure around the Battlefield franchise. After the release of 2042, a delivery that has not been without problems, the American publisher places Vince Zampella as top supervisor of the franchise. The general manager so far, Oskar Gabrielson, is leaving his position “in search of new opportunities” away from the company.
New structure around Battlefield
“We will continue to evolve and improve Battlefield 2042, and we will explore new experiences and business models along the way that we can add to those foundations to offer an incredible range of experiences for our players,” reveals Vince Zampella in an interview with Gamespot. “In this universe, the world is interconnected with shared characters and narratives. This universe is also built with our community as we harness the power of Portal and user-generated content, which puts creativity in the hands of our players. “
The Battlefield Connected Universe will have multiple culprits: DICE, Ripple Effect and the new studio founded by Marcus Lehto in Seattle. The Halo co-creator and his team will be dedicated to “injecting greater narrative into the Battlefield universe.” Ripple Effect, who have already done their part in the Battlefield Portal, are developing a new experience within the context of 2042. This parallel work will not compromise publisher support.
The editor stresses that these projects serve as an extension. Ripple Effect and the Lehto studio will work closely in the short term to improve and expand the content of Battlefield 2042. Byron Beede, current general manager of the franchise, assures that the Seattle-based studio “is beginning to build the Battlefield world of tomorrow,” which will serve to “shape future seasons of 2042 and beyond.” “This new studio will act as the narrative director in close collaboration with DICE and Ripple Effect Studios to help build great experiences in the Battlefield universe.”
Although no specific details have been offered on what to expect, the truth is that the move sounds like the one Activision made with the franchise Call of Duty. The arrival of Warzone, the free to play battle royale, led to the construction of a shared universe at all levels.