Black Friday 2021 will be one of the longest in remembrance. Given the lack of supply of key products due to the semiconductor crisis, the large chains – especially those oriented to consumer electronics – have already started their promotions related to the Black Friday, and everything indicates that Nintendo Switch will be the star technology product.
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Nintendo Switch outperforms laptops, iPhones and PlayStation
At least that is how a study carried out by Trusted Reviews in the United Kingdom, which has been monitoring searches related to the purchase of products in the technology sector. The report includes interest in laptops, televisions, iPhone, iPad, smartphones in general, and consoles such as Xbox and PlayStation.
The results, once all the data has been collected, reveal that Nintendo Switch is the product associated with technology with the most searches related to Black Friday, with a volume of 25,900 searches of the total amount analyzed. For its part, PlayStation has 7,600 searches, while Xbox accumulates 2,800 searches.
- Nintendo Switch – 25,900 searches
- Laptops – 21,100 searches
- TV – 18,700 searches
- iPhone – 14,000 searches
- Smartphones – 12,000 searches
- iPad – 11,500 searches
- PlayStation – 7,600 searches
- Dyson Hair Dryer — 6.900 búsquedas
- Airpods – 5,100 searches
- Xbox – 2,800 searches
Interest does not have to translate into sales; everything will be determined by availability
Needless to say, this report is not conclusive nor can it be extrapolated to the entire market. In fact, this year it is much more difficult to make forecasts. Market analysts are finding it difficult to dictate which physical product or console will get the most sales. In previous years, supply was in line with demand; this year it is not so.
The lack of stock is resulting in a demand well above supply, in such a way that it will not be possible to satisfy that desire to buy the most desired products. It is hoped that the situation will also affect Christmas, which in the West is usually the second largest shopping peak after Black Friday.
In the case of Nintendo, this especially accentuated interest may be due to the recent premiere of the Japanese company, Nintendo Switch OLED, the only novelty in terms of consoles this season.
Source | Trusted Reviews