BMW and Mercedes: combustion engine remains as long as there are customers for it

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BMW boss Oliver Zipse has defended the group’s strategy of withdrawing from the production of classic combustion engines more slowly than Audi, for example. “The real decision-makers in our industry are the customers. And you should never lose sight of them,” said the manager in an interview with Passauer Neue Presse and des Donaukuriers. Mercedes, on the other hand, sets itself more long-term goals.

Zipse referred to BMW’s plans to sell half of its cars with purely battery-electric drives in 2030. “If a manufacturer then no longer has a combustion engine offering, then half the market volume will be lost to them and they will find themselves on an entrepreneurial downward path.”

In the next 15 years there will be cities, regions and countries in which the transformation process to electromobility will take place in full. But that will not be the case in the sum of 140 BMW markets around the world. Audi had announced that it would bring the last new combustion engine onto the market in the middle of the decade. By 2033 at the latest, the Volkswagen brand plans to only sell vehicles with electric drives worldwide.

On the other hand, Daimler has decided for its Mercedes-Benz brand that the entire new vehicle fleet will CO2-should be neutral. CEO Ola Källenius has indicated, however, that the company could set itself more ambitious goals and wants to give a strategy update this year, like him Stuttgart newspaper and the Stuttgart news said.

“We’re looking at different scenarios that are even more progressive,” said Källenius. They have “very ambitious plans”. According to Källenius, there will be cars with internal combustion engines as long as the markets or the charging infrastructure have not yet reached the point of switching completely to electric vehicles. The decisive factor is how to get the technology on the road with a reasonable price-performance ratio.


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