16% of ads in 2021 featured a celebrity. A celebrity endorsement can be a powerful way for brands to build credibility, promote products, and increase awareness. Amazingly, celebrities can make even the most plain product look awesome—and sell it. So, how do they do it? Here are four celebrity marketing strategies to emulate and grow your brand.
Be Passionate About What You Do
If you’re passionate about what you do, whether it’s selling sports cars or renovating old homes, it will show. Be passionate about what you do and your excitement will shine through. Take time to understand your customers’ pain points and then show them how passionate you are about helping them. For example, if you sell sports cars, explain to car buyers why the cars you sell are exceptional. Talk about the powerful engines, the speed, energy-efficiency, and even the best gas mileage sports cars.
Consumers can usually tell when you aren’t passionate about what you do. So, don’t just say it, show it. For example, Andrew Zimmern of Bizarre Foods absolutely loves what he does, and it shows! He has a passion for bizarre foods and thrives on being different.
Use Your Audience’s Language
If you’re trying to sell products and use technical lingo, people will quickly get bored. When customers don’t understand what you’re saying, they think it’s unimportant. Leave out the technical jargon and talk to consumers as if you were talking to a friend.
Your messaging should be simple and to the point. People buy things based on emotional needs or wants, and then justify their purchase logically. So, to sell to prospects, you must find out their desired results.
For example, Apple tech experts mostly focus on the cool device features and their benefits. Most of the technical information is hidden. Steve Jobs would talk about the cool features of iphones and Macs to capture people’s attention—and he did.
Go on social media and form a personal connection with your audience. Pay close attention to what they have to say. Know the terms they use when discussing similar products or services and use them. Use the same words, phrases, and tone that they do.
Work Hard to Stand Out from the Crowd
Your industry could be highly competitive or not competitive at all. Whatever the case, make your brand stand apart from the rest because that’s the only way it will get noticed. Work on perfecting your messaging and brand to show what sets you apart from the competition. It could be excellent customer service or a revolutionary product. – make it KNOWN! If you truly have something unique, let everyone know about it.
For example, when Dr. Dre launched Beats by Dre, there were already many audio manufacturers in the market. Marketing played a big role in the brand’s success and made the company what it is today. The company made innovative products to keep up with the latest trends, used analytics to stay ahead of its competitors, and offered premium and quality products. Success was inevitable.