Crocs sues 21 companies and claims they continue to copy its “distinctive and peculiar design”

Crocs Inc. has filed lawsuits against 21 companies, including Walmart and Hobby Lobby, alleging trademark infringement of the “distinctive and peculiar design” of their rubber clogs.

In a lawsuit filed earlier this month, Crocs claimed that its footwear, first conceptualized during a sailing trip and originally presented as a boating shoe, has been “frequently and intentionally copied” by various companies.

The lawsuit was filed in various US district courts and seeks financial compensation.

“It is essential that we protect the iconic Crocs DNA. We will not tolerate infringement of our rights or attempts to take advantage of investments we have made in our brand, ”said Daniel Hart, Crocs executive vice president and chief risk and legal officer, in a statement last week.

Footwear has reportedly “come back into fashion” in recent months. In fact, Crocs reported record quarterly profit of $ 640.8 million in the second quarter, up 93% compared to the same period a year earlier.

The lawsuit filed in July is based on a petition with the United States International Trade Commission (ITC) last month requesting an investigation of shoes illegally imported into the country that violate Crocs’ trademarks.

Last week, ITC agreed to launch an investigation into more than 20 companies that sell products that are interfering with the company’s trademarks.

“We pride ourselves on creating iconic products that clearly represent Crocs, so this decisive action further reaffirms our commitment to protecting the brand, our other trademarks and intellectual property,” said Crocs CEO Andrew Rees, in a statement in June. “By blocking the importation and sale of footwear that violates our trademarks, we can ensure that our product DNA is fully protected while continuing to provide our customers and consumers with the authentic Crocs experience.”

Bailey Schulz

Article Source