That Donald Trump, already ex-president of the United States – it is incredible that he became one – was not going to be quiet for long was a palpable fact. But his return may be more viral than expected. After what many Americans considered an affront to their country, fomenting the assault on the Capitol, the social networks that were already having a heavy hand with Trump decided that it was okay.
Facebook does not want him and suspended him, Twitter does not want him and directly banned him. What would you do if you were him? Exactly: Launch your own social network to complain there.
La red social de Donald Trump
According The Deadline media reported last March, Jason Miller – Trump’s aide – told Fox News’s “Media Buzz” that the former president planned to return in a few months with a new social platform. Miller did not give details, but according to his words, this social network “will completely redefine the landscape”. In fact, Trump has hinted in the past about these types of plans, and after his public backlash after the Capitol, it seems that he seeks to return with something in which he has an absolute voice and vote, as well as serving as concentration platform for all his followers.
At the same time, this totally own social network would serve to return in a big way to the political and public arena, and according to Deadline it would have weight in the eternal political battle of Democrats against Republicans, since Would galvanize a conservative movement which has been fractured by strict controls on other social networking services and regret from service providers ”.
Trumptagram, TwiTrump, Trumpbook, TikTrump, TrumpTok
But who would help you set up that social network? Trump has millions of fans and millions of dollars, but American society does not forget what happened last January. That Trump wants to start his own Facebook is one thing, Whether or not you can get the infrastructure you need is another.
Deadline noted that Shopify and Stripe went out of business with Trump after riots in the US Capitol.And major cloud providers like Amazon or Microsoft may be reluctant to lend support given allegations that Trump fueled violence on Capitol Hill.
This announcement finally materialized in ‘From the Desk of Donald J Trump’, a kind of blog that was by no means the revolutionary social network that the controversial tycoon had hyped so much. In fact, the website was permanently closed less than a month after its launch, after attracting only a fraction of the audience he would have expected through established sites.
TRUTH Social, the (next) Trump network
But if Trump, a guy who went bankrupt 3 times and 3 times managed to rebuild his fortune and empire – another thing is if it was completely legal – it is something, that is insistent. And without wanting to surrender to the idea of having a social network that petes him among his followers -and incidentally an instrument of recruitment for new ones-, a first version of his latest company, TRUTH Social, will open to guests next month, and will have a “national deployment” in the first three months of 2022, according to a statement from Trump Media & Technology Group (TMTG).
Donald Trump’s team is giving a lot of importance to this. However, there is no indication that the new company has a working platform yet. The new site is just a registration page. By its very nature, the platform will be very politicized. And it is not going to be a gathering of ideas like Twitter, nor a place where the whole family is like Facebook, although it will be a perhaps more successful version of other “free speech” social media platforms like Parler or Gab.
Success or failure?
Clearly, Donald Trump wants his megaphone back, and having his own social network could be his ticket. But if the first attempt already showed that it is more complicated than it seems, if he really wants to be heard, Trump needs the big technology platforms to let him in again, and that is not going to happen anytime soon.
Below you have the link of the app to download on the iPhone -it is not on Android-, and an extract of its main functions:
- Profile – Express your unique personality by setting up a profile, avatar, and background. Start tracking your personal connections through follower and followed counts, as well as the history of your posts and likes.
- TRUTH Feed – Get the scoop on the latest thoughts and activities from the people, organizations and media that interest you. The TRUTH Feed section contains posts from everyone you follow brought to life with the help of thumbnail photos, links, and much more.
- Search – TRUTH Social starts to get really interesting when you connect with others. Find a voice that interests you and easily follow her from the search list or view her profile before deciding.
- Notifications – Stay engaged as you build a following. See who follows you and who interacts with your TRUTH’s.
Will it also steal data?
It should be remembered that when he began the campaign to run for re-election, the official application that the Trump campaign used to attract followers had serious security problems.
Therefore we ask ourselves the question: Would a Donald Trump social network be trustworthy in terms of handling data and private information of users?