E3 2021 will not displace thousands of professionals from the world of communication and the video game industry to Los Angeles, as it has been for twenty-five years. The COVID-19 pandemic has changed everything; at least, it has forced to precipitate a series of structural changes that ESA, the organization in charge of the event, had pending for five years. One of those changes is the name, Electronic Entertainment Experience 2021, which changes from Expo a Experience. A digital experience where many – not all – of the most important companies in the sector meet from June 12-15 with the aim of celebrating, above all, this medium.
It may interest you:
- E3 2021: calendar, times and date of all conferences
- When is E3 2021? Confirmed date and companies
As we said, the E3 2021 is digital. This means that nothing changes for the majority, who did not attend the fair in person. This adaptation to the digital format implies changes in infrastructure; beginning with digital conferences previously recorded in most cases. This makes it easier not to make mistakes, that the communicative exercise is more direct and, in some cases, lighter. We have no record of any conference that will last more than 90 minutes, except surprise.
E3 2021 wants to get closer to the public, to the people, and not necessarily only to the professionals involved in one way or another in this meeting. We have a website, an official app, and more ways than ever to follow it live. Mainly, we will be able to follow the fair directly through Twitch, YouTube, Twitter Y Facebook from E3, without the need to be connecting with the streams of each company in particular; which is also possible and valid.
There is another aspect that changes and that directly affects viewers residing in European countries: the schedules. It is striking that there is not a single conference beyond 23:00 CEST; in fact, most pre-coverage June 12-15 will begin between 6:00 PM and 7:00 PM (CEST). In the United States it is early, while in Europe it is still a reasonable time not to have to stay up late. On previous occasions we have had conferences well into the morning, at 03:00. Not this time.
It also changes that journalism will not be able to be where the news is. It will not be possible to try so many games – some of them, thanks to the methods promoted by the companies via streaming or demos – nor will we be able to interview face to face. Not surprisingly, it is to be expected that in the future 2022, if things go well, a tradition with more than two decades behind it will be recovered.
Schedules and main conferences of E3 2021 and other events (June 12-15)
Saturday June 12
- Guerrilla Collective # 2 – June 12 at 17:00 (CEST)
- Wholesome Direct 2021 – June 12 at 7:00 PM (CEST)
- Ubisoft Forward – June 12 at 9:00 PM (CEST)
- Devolver Digital – June 12 at 10:30 p.m. (CEST)
- Gearbox Entertainment — 12 de junio a las 23:00 (CEST)
Sunday June 13
- Xbox + Bethesda Games Showcase — 13 de junio a las 19:00h (CEST)
- Square Enix – June 13 at 9:15 PM (CEST)
- Warner Bros. Games (Back 4 Blood) – June 13 at 11:00 PM (CEST)
- PC Gaming Show — 13 de junio a las 23:30 (CEST)
Monday June 14
- Take-Two Interactive — 14 de junio a las 19:15 (CEST)
- Limited Run Games – June 14 at 10:00 PM (CEST)
- Capcom – June 14 at 11:30 p.m. (CEST)
Tuesday June 15
- E3 Awards Show — 15 de junio
- Nintendo Direct – June 15 at 6:00 PM (CEST)
- Bandai Namco – June 15 11:25 PM (CEST)