EA has big plans for sports games. It aims to reach 500 million players in the next 5 years.
Axios In an interview with EA Sports, EA Sports Managing Director Daryl Holt said the company wants to grow even more, especially in mobile, football and even basketball again. Known for FIFA, Madden NFL and NHL, the company currently reaches 230 million players. However, the company’s goal is to increase this number to 500 million in the next 5 years.
In the interview, Holt said the growth will come with new business models and geographies. The term business models can be considered quite speculative at the moment, especially considering that FIFA’s rival PES has changed its name, stopped releasing annual games and switched to a free model… We don’t know at the moment whether EA will do that.
Holt was a little more confused and stated that EA Sports will focus on the social aspects of playing their own games and will create “social networks” in their games.
Company later the company behind Formula 1, Dirt and Project Cars He bought Codemasters for $1.2 billion. EA had said at the time that it would leave Codemasters independent, but perhaps bring Formula 1 back to the EA brand.
At another point in the interview, Holt also mentioned one of the company’s flagship franchises, the Madden NFL. Madden NFL came out on August 21, 2020 and received mixed ratings in reviews. MRT gave the game a 6 rating and cited lack of innovation and technical issues as the reason for the score.
Holt, who is in charge of the series, said this year’s Madden NFL 22 “will work better” and noted that he is responsible for mistakes. If this game works well and receives positive reviews, the company may get a little closer to its 500 million target.