‘Encanto’ leads the box office in the weekend off for the sector

(Bloomberg) – “Encanto,” a musical about a Colombian family with magical powers, generated an estimated $ 40.3 million in box office sales over the US Thanksgiving holiday weekend, Disney said Sunday. That was below some estimates, even though the film did well with critics and was only released in theaters. Forecasts for the weekend ranged from a low of $ 35 million for Disney to $ 56.4 million for Boxoffice Pro.

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Sony Group Corp.’s “Ghostbusters: Beyond,” another installment in the supernatural comedy franchise, grossed $ 35.3 million in its second weekend, according to the study. “The House of Gucci,” a new drama starring Adam Driver, Lady Gaga and Al Pacino, opened for $ 21.8 million, according to its distributor.

The Thanksgiving holiday historically ranked as one of the busiest times of the year for movies. But this year, revenue was just $ 142 million, researcher Comscore Inc. estimated in a statement. In 2019, ticket sales in the United States totaled $ 262.3 million, led by “Frozen II,” “Ford vs. Ferrari ”and“ Between razors and secrets ”.

Disney has come to this period to release some of its most important family films, including 2013’s “Frozen” and “Moana” three years later. But some parents are still hesitant to take their kids to theaters this year, and many older moviegoers are staying home to watch dramas on television.

Metro-Goldwyn-Mayer’s “Gucci House” was recommended by 60% of critics on Rotten Tomatoes. Sony’s “Resident Evil: Welcome to Raccoon City” opened with sales of $ 8.8 million. It was recommended by only 26% of the reviewers.

The North American film industry expected the momentum generated in October – the highest grossing month of the pandemic era – to continue through the fourth quarter. But for the first three weeks of November, sales were roughly $ 284 million below the October total of more than $ 637 million, according to Comscore.

Movie theaters faced stiff competition this week from streaming services. Disney + launched all three episodes of director Peter Jackson’s “The Beatles: Get Back,” along with “Hawkeye,” a new Marvel series. And “King Richard: A Winning Family,” starring Will Smith as the father of tennis stars Venus and Serena Williams, was available on HBO Max and in theaters.

“Encanto” is about a family whose children have extraordinary powers, except for one, whose voice is played by Stephanie Beatriz. 93% of critics recommended the film, according to Rotten Tomatoes.

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