Estrella Galicia will dress its new special edition with labels that pay tribute to the Netflix series that has captivated viewers around the world.
In the coming days, 85 million bottles of Estrella Galicia with this image will reach the brand’s international market. Consumers from a total of 60 countries, including destinations as diverse as Mexico, Morocco, Turkey, Russia and Singapore, will be able to get hold of the special edition of La Casa de Papel.
Santiago Miguélez, Marketing Director of Hijos de Rivera, points out: “From Estrella Galicia we have experienced the success of the Netflix series as our own. The integration of the brand has been on a large scale and the fans of La Casa de Papel have enjoyed full identification with the values of La Resistencia, the motto of our brand “
This action is a further step forward in Estrella Galicia’s notoriety and global positioning strategy, launching powerful differential proposals, such as this launch of the special edition celebrated by Netflix’s La Casa de Papel.