If we say ‘Facebook’, what do you think of before? On the most famous social network in the world? Or in the eponymous company that runs it? Precisely for this reason, in which the most obvious answer is the first, the Internet giant plans something as radical as a business name change.
Facebook changes its name
Last week, the site ‘The Verge’ discovered that Facebook would be looking to unlink the name of the company from that of its main social network with a change that it would announce next week, and that it would follow the goal of focusing on the development of the metaverse. Internal sources said that CEO Mark Zuckerberg planned to announce the name change at the company’s annual Connect conference on October 28. And do you know what? It has done.
Facebook CEO Mark Zuckerberg announced Thursday at the company’s Connect event that the new name for the social media platform will be Meta. “We are a company that builds technology to connect. Together we can finally putting people at the center of our technology. And together, we can unlock a massively larger creator economy. To reflect who we are and what we hope to build“.
Facebook is now Meta
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The new Meta logo, formerly Facebook
At the event, Zuckerberg, who put a lot of emphasis on his company’s new Metaverse, pointed out that the Facebook name doesn’t fully encompass everything the company does. “TOsame time, our brand is closely linked to a product. But over time, I hope we are seen as a meta-reverse company. “
Zuckerberg is the owner of the Twitter name @meta and of meta.com, which now redirects to a welcome page on Facebook which explains the changes.
Right after the ‘Facebook Papers’
The name change also comes at one of the most precarious moments in the company’s history. The social network is reeling from the consequences of the “Facebook Papers“, a set of internal documents compiled by a former employee turned whistleblower. The documents have been the basis of a series of complaints to the Securities and Exchange Commission, as well as the source of more than a dozen reports on the failures of the company to stem the tide of misinformation, hate speech and other damage caused by the platform.
With the change to Meta, Zuckerberg and his team wield a flag of change, commitment and new, never better said, goals. Its metaverse / interconnected ecosystem is very ambitious, it remains to be seen if it will be fulfilled.
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