Facebook integrates its digital commerce tool “Shops” to WhatsApp

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San Francisco (USA), Jun 22 (EFE) .- The internet giant Facebook announced on Tuesday the integration of its digital commerce tool “Shops” – launched at the height of online shopping last year due to the pandemic from covid-19- to the popular instant messaging platform WhatsApp, owned by him.

“We will soon give companies in selected countries the option to display their ‘Shop’ on WhatsApp,” the Menlo Park (California, USA) firm said in an entry on its corporate blog.

The company assured that, just one year after its launch, “Shops” already has an average of more than 300 million monthly visitors and more than 1.2 million active stores.

Last year Facebook took advantage of the global situation derived from the covid-19 pandemic to launch its latest commitment to digital commerce, a tool that allows companies to transfer their complete catalog of merchandise to the social network and the applications of their property.

Through “Shops”, which is free to use for companies, they can publish all their products on their Facebook page, their Instagram profile, the stories they post and in paid advertisements on the platform, all without having to return to upload the images and information each time.

The total integration of Facebook applications and centralization in a single tool are the main novelties of “Shops”, since the company led by Mark Zuckerberg has been trying for years to gain a foothold in the world of electronic commerce.

When he presented the new tool last year, Zuckerberg already announced that his intention was to expand the sales windows to WhatsApp in the future, where transactions would be carried out through a chat.

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Despite being a free tool, the company hopes that “Shops” will help increase its turnover by promoting advertising on its platforms.

(c) EFE Agency

Article source: https://es-us.finanzas.yahoo.com/

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