Facebook Inc (NASDAQ: FB ) will introduce a new publishing platform in the coming months in the United States that will enable freelance writers and journalists to reach new audiences and monetize their work through email and website newsletters. individual.
More writers and journalists are jumping on the e-mail newsletter trend, preferring the medium’s own editorial freedom, which also allows them to move away from advertising-dependent business models that have been in steady decline.
Competition among firms that allow content generators to test a mix of free and paid email newsletters to reach potential readers, such as Substack, Medium and Revue, recently acquired by Twitter, is increasing.
Facebook’s new platform, which allows writers to monetize emails through subscriptions, will be integrated into Facebook Pages, the company said, adding that it will also allow writers to create groups to share with their community of readers.
The world’s largest social network pledged last month to invest at least $1 billion in the news industry over the next three years, following a high-profile dispute with the Australian government over paying media outlets for its content.