Famous American media makes a fool of itself by publishing an AI-generated Star Wars article, full of errors
This year there has been much discussion about artificial intelligence (AI) and its potential for the world of entertainment. There is a writers’ strike in Hollywood, motivated in part by the use of this new technology, but although there are good reasons to fear it, AI is far from capable of doing the job alone, and the proof is in a recent article published by a famous American medium that was riddled with errors.
AI limitations evident in a flawed Star Wars article
Those who are informed about it know that the AIs available as Chat GPT are still far from replacing the work of professional writers, since their information is limited, and sometimes they invent data that does not correspond to reality. This Wednesday on io9, Gizmodo’s section dedicated to entertainment, an article titled “A Chronological List of Star Wars Movies & TV Shows” (a chronological list of Star Wars movies and TV series) was published, but its consequences were quickly discovered: errors.
The flaws in the article and the response
According to Variety, the article did not place the movies and series in chronological order, although it was in a numbered list, and omitted the Andor series (90%) and The Book of Boba Fett (63%), while The Clone Wars was mentioned as a series set after Star Wars: The Rise of Skywalker (61%), when it occurs before Star Wars: Episode IV – A New Hope (93%). The article was produced by parent company G/O Media, and Gizmodo staff had no input.
James Whitbrook, Deputy Editor at io9 and Gizmodo, wrote on Twitter: “As you may have seen today, an AI-generated article appeared on io9, I was informed approximately 10 minutes before and no one at io9 participated in editing or posting it. to an ‘extensive list of fixes.'”
The implications for the future of AI in media
The use of AI in the enterprise, according to the Gizmodo Media Group Union, has been pushed by the CEO of G/O Media, Jim Spanfeller, as well as Editorial Director Merrill Brown and Associate Editor Lea Goldman. The use of AIs could seriously benefit or affect the future of journalism, graphic design, art, and film. Technical advances are not without challenges that threaten to upset the balance between technology and humanity.
The risks and considerations
In journalism, AI has the potential to collect and analyze big data, facilitating news generation. But it can also lead to the spread of false or biased information, undermining journalistic integrity. AI’s ability to create “deepfakes” can be exploited to manipulate news, further complicating the landscape of truth and trust in journalism.
In graphic design and art, AI is making it easier to create and modify images. However, this apparent democratization of design can reduce appreciation for human talent and creativity. In addition, ethical questions about intellectual property arise when AI generates works of art.
In film, AI can create realistic visual effects and automate parts of the production process. However, this can lead to a homogenization of content and a loss of the individuality and personal style that defines filmmakers. Ultimately, although AI presents numerous opportunities, it is essential to consider these risks and establish regulations and ethical guidelines to ensure a balance between technological advances and human values.