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Freefalling: the reason Black Widow collapses at the global box office

Black Widow is the latest project released by the Marvel Cinematic Universe, in a year full of launches for the series that were broadcast by the streaming service Disney+. Unlike previous years where they dominated the box office, the film starring Scarlett Johansson suffered the worst fall in the history of the MCU and the figures are not what we expected.

This film, which is set temporarily after the events of Captain America: Civil War, presents us with a solo account of the character, in which we learn more about her life and her past as a spy until she became an important member of the Avengers. As we know, the Black Widow died in the 2019 tape and this was the last of the actress in the franchise, following in the footsteps of Robert Downey Jr. and Chris Evans.

On July 9, the feature film reached various theaters, but they also used a method similar to that of Mulán Y Cruella, also premiering it on the Disney + platform with a Premier Access, an additional cost for the public to view the production from the comfort of their homes. But nevertheless, This strategy seems to have played a trick on him, since many opted for it instead of going to theaters.

This was stated by the National Association of Film Owners (NATO) through a statement in which directly blamed Disney +: “The most important answer is that the simultaneous release is an artifact of the pandemic era that must be left with the pandemic itself.”. Even if they also targeted another sector: “Piracy further affected Black Widow’s performance and will affect its future performance in international markets where it has not yet released.”.

According to the current data of the site Box Office Mojo, Black Widow has raised about $ 251 million worldwide, adding the contribution of those who paid the Premier Access. Of course, we are not talking about a failure, though the numbers at the box office are really low for Marvel, and more so seeing as there was an 80% drop between its first weekend and the second..

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