The Opening Night Live of Gamescom 2021 held on August 25 recorded a peak of more than 2 million concurrent viewers. The inaugural gala of the most important video game event of the year in Europe, held completely online as a result of the pandemic for the second consecutive year, thus equals the peak of viewers of the past 2020; but improves total unique users by 30%.
The information, shared by the promoter of the event, Geoff Keighley, throws another record data for the organization, this time in relation to the number of streamers (content creators who broadcast the conference live), with 25% more channels broadcasting the gala during that afternoon. “Thank you very much for watching Gamescom,” Keighley celebrates on his personal Twitter account.
Responsible for The Game Awards in December and the Summer Game Fest Kickoff Live in June, this third major event in its portfolio shows the emerging power of online video game events, consolidated as a result of COVID and shared not only by the major organizers of traditionally face-to-face events, but also of other major publishers in the sector.
Digital conferences consolidate your success; Gamescom, Away From The Game Awards
From Ubisoft to PlayStation going through Electronic Arts, Capcom, Xbox or own Nintendo, which since 2013 has addressed its once face-to-face conferences under a previously recorded broadcast model, the Nintendo Direct format, in spaces of between 30 minutes up to two hours in length, como este Opening Night Live.
With everything, Gamescom is still a much less flashy event than The Game Awards, the awards gala popularly accepted as the video game oscar awards; even if it is not official. Wrapped up in large-scale promotional campaigns, The Game Awards 2020 gala reached a peak of 8.3 million concurrent viewers, a growth of 83% compared to 2019. In total, there were 83 million viewers.