Global mobile market posts worst third quarter in eight years

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The global smartphone market posted its worst third quarter since 2014, after shipments fell to 301.9 million units between July and September 2022 on economic uncertainty and political tensions.

According to data published by the consultancy Counterpoint Research, global mobile shipments fell by 12% in the third quarter of 2022 compared to the same period in 2021, to 301 million units.

A decline in the market that also includes the consultancy IDC, according to which global shipments of smart mobile phones stood at 301.9 million units in the third quarter, representing a year-on-year decrease of 9.7%.

By company, Samsung stood as the technology that shipped the most mobiles between July and September 2022, with 21.3% of the total market, although its sales fell by 8% year-on-year to 64 million units, according to Counterpoint data.

After Samsung were Apple, which accounted for 16.2% of the market after sending 48.8 million, up 2% year-on-year; andXiaomi, with 13.5% of the market after shipping 40.5 million units, down 9% year-on-year.

Oppo won 9.8% of the market, shipping 29.4 million units, down 23%, while Vivo grabbed 8.6% of the market after shipments fell 23% year-on-year to 26 million units.

By geographic area, according to consulting firm IDC, all regions except Central and Eastern Europe recorded shipment declines during the third quarter.

Specifically, the consultancy highlights the 12% decrease registered by China during the third quarter, which had “a negative impact on global results”

In fact, the consultancy expects this trend to continue until the end of the year, with somewhat smaller falls in North America, Western Europe and Japan and more significant in the region of Ífico, Latin America, the Middle East and Africa.

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Both IDC and Counterpoint agree that the global mobile phone market was affected by economic uncertainty caused by the Ukraine war, political tensions between China and the United States and growing inflationary pressure.

To this we must add, according to Counterpoint, that consumers are increasingly lengthening the time it takes to replace their smartphones, because they have increasingly durable devices and that technological progress has slowed.

Looking ahead to the coming months, consulting firm IDC forecasts “a steeper decline in shipments in 2022 and a softer recovery in 2023.”

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