Google steps up competition from Microsoft, Zoom and Slack

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  • Google, owned by Alphabet (NASDAQ: GOOGL ) Inc (NASDAQ:GOOG) (NASDAQ:GOOGL), has stepped up its competition against Microsoft Corp (NASDAQ:NASDAQ: MSFT ) by showing off multiple updates to the Workspace productivity interface, including new features for users with free accounts, a payment plan for entrepreneurs and new capabilities for its Meet video conferencing system, with the intention of competing with Zoom Video Communications Inc (NASDAQ:ZM), as reported by Bloomberg.
  • Google extended the software’s premium features to small businesses and updated Meet for a hybrid workplace future in Workspace Individual for Entrepreneurs.
  • It also opened its chat service to unpaid users to catch up with Teams from Microsoft and Slack Technologies Inc (NYSE:WORK).
  • Google’s messaging service “Rooms” will be replaced by “Spaces” this summer, and it will be a platform where groups of users can send emails, instant messages, start a Meet call, as well as collaborate on documents and spreadsheets. calculation.
  • Workspace Individual has added a personalized email marketing service, a smart booking service with a monthly subscription of $9.99 per month.
  • Separately, Meet will kick off a “companion mode” starting in September to allow workers to attend video conferences via a second device to help them participate in polls, chats, and Q&A sessions.
  • In addition, Google has built in client-side encryption for users, unreadable for the platform and others, which offers extended data protection.
  • Workspace Individual will launch soon in the US, Canada, Mexico, Brazil, Australia and Japan, as reported by Reuters.
  • The initiatives aim to diversify Google’s ad revenue base, including search services, Maps and YouTube. The tech giant is trying to leverage users with free Workspace accounts to get more revenue from subscriptions from small and large businesses.
  • The price move: GOOG was trading its share price 0.44% higher at $2,525 in the market’s pre-open auction last checked on Monday.
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