HBO Max heads to Spain: the platform will arrive in autumn

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HBO has everything ready for the premiere of HBO Max in Europe by the end of 2021; where is Spain. An advance report by Variety presents the plans WarnerMedia with its most varied and complete platform, which until now only operated in the United States and Latin America.

The information, which establishes the release window between autumn and early 2022 depending on the country, has been confirmed during the Series Mania television festival held in Lille, France, in the voice of the company’s general manager, Christina Sulebakk, and the President of WarnerMedia EMEA, Priya Dogra.

Spain will receive HBO Max in autumn 2021; before the end of the year

WarnerMedia’s goal is for HBO Max to operate from the same fall and early 2022 in the 20 countries where the service currently has a presence. Nevertheless, the Nordic countries and Spain are planned for autumn 2021; Portugal and other countries in central and eastern Europe will receive support from the platform in 2022. The delay will finally not occur in our country.

“Europe is a high priority for us,” says Dogra on the occasion of the news. “Now that we have the United States and Latin America, we feel very good about their successes there and the growth we are experiencing. Europe is a complicated but exciting market ”, he acknowledges. Many countries, many different consumption habits and tastes depending on the territory.

Today, HBO Max has 67.5 million subscribers worldwide. The service differs from HBO due to the wide coverage of channels and available content.

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Apart from the series and films already available, entertainment content from WarnerMedia and simultaneous film premieres are added with the platform itself (it remains to be determined whether this policy will also be transferred to Europe or will remain only for the United States). TBS, TNT, Adult Swim, DC Universe, Cartoon Network and production companies like New Line Cinema They are the most prominent names in a catalog that competes directly with Disney +, Amazon Prime and Netflix in Spain.

Source | Variety


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