K-pop does not stop being successful and, every day that passes, new bands that sing this rhythm, cross borders. Although, the clear example of this is BTS, the group made up of seven young South Koreans who already have a musical repertoire that became all the rage since 2013 when they debuted under the Big Hit company.
And now, BTS adds another achievement to his career: one of his songs was chosen to sound at the end of the European Championship. Is about Butter, which was launched this year and, according to a Twitter poll conducted by the official account of the Eurocup, beat Billie Elish, Usher and Louis Tomilnson with 46% of the votes.
This decision was, in part, thanks to the group of fans of BTS which call themselves ARMY. His loyal audience was the one that created the campaign on social networks and, therefore, on July 11, this single will be played at Wembley Stadium at halftime of the match between Italy and the United Kingdom after a long championship.
Starting at 1:45 pm Mexico time and 3:45 pm Argentina time, this meeting with the song of this K-Pop band will be broadcast. Of course, it should be noted that the group itself will not be present, but only their song will sound which will reach the world and, in fact, will give more growth to the singers who are having so much success.
The theme chosen by the Euro is part of the album of the same name, which will be released this year and also includes a collaboration with Ed Sheeran entitled Permission to Dance. And, with these two singles, it will be the third time that BTS put out a song in English since the first one was Dynamite, published in 2020.
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