How Technology Is Changing Modern Entrepreneurs

By: News Team

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In the era of Elon Musk, there’s never been a more fitting time to look into becoming an entrepreneur. Starting can be daunting and difficult, and there’s a lot going on behind the scenes. Yet there are a plethora of different ways to make your business work. With the progression of technology, there are now more ways than ever before to use it to your advantage when building a business. From bookmarkers, who bring in new customers with free bet offers on comparison platforms like OddsChecker, to start-ups who crowdfund online in order to circumvent the need for private investment. Below we will be exploring the many diverse ways that technology has led to these novel and disruptive new ways of doing business. 

Ten Years Ago 

2013 may not seem like too long ago, but so much has changed, especially for the working environment. In fact, pretty much every aspect of work and business has advanced at a quicker rate than ever before, due to extreme and rapid technological developments. We use a plethora of different apps and devices that most of us didn’t know existed back in 2013. Apps such as Slack, allowing us to communicate with colleagues regardless of our location, and Instagram too, which while many use for personal use, have also revolutionised the way businesses market themselves. The past decade has seen a huge boom in new tech, and below we’re going to explore the many ways this has changed what it means to be an entrepreneur in 2023. 

Digital Nomadism 

If we have learnt anything over the past few years, it’s that the days of working nine-to-five, Monday to Friday, in an office are over. More and more people are now working from home either permanently or for a few days a week. Others are working from co-working spaces, coffee shops, and libraries. With the development of apps such as Slack, Microsoft Teams, Zoom, as well as the evolution of the cloud, our work can now be done essentially from anywhere in the world. One day you can be sitting in a Canary Wharf office, the next you can be working from a beach in Bali. The possibilities are endless and that’s the beauty of modern-day work.  

Social Media 

While social media may have begun as a platform for people to talk amongst family, share personal photos, and catch up with old friends, it is now way more than that. Social media is a vital part of our day-to-lives whether you like it or not. Most of us use social media 24/7. We read the news on Twitter, we talk on WhatsApp, we use Instagram to follow friends and influencers, and we use Facebook to share our life updates. But social media is also fundamental to businesses and brands. Social media is great for customers and clients, as it means that businesses are more-or-less transparent. With an abundance of reviews online and social media comments from both happy and dissatisfied customers, businesses can no longer shy away from criticism, which is great for consumers. What businesses can do, however, is use social media to their advantage, by using it as a tool to present themselves and share what their brand is all about. 

Artificial Intelligence 

Artificial Intelligence, or AI, is completely reshaping work as we know it. While thoughts of artificial intelligence used to bring to mind images of the Terminator movies and computers taking over the world, nowadays AI is simply part of our Monday-Friday working routine. Some initially feared that AI would force many of us out of work in the future, however now people are leaning towards a belief that AI will actually have the opposite effect, by creating a growing need for workers to help the development of AI in job roles that don’t even exist right now. Almost every industry and business has been changed by AI, from machine learning, to security, and CRM. Artificial intelligence is growing at a phenomenal rate, and it will certainly play a huge role in how companies work in the future.


There’s an abundance of apps and software that we use which help communication across teams and help streamline working procedures and aid the way we work together. Apps, such as the ones we have already mentioned like Slack, Microsoft Teams, and Zoom, form a comprehensive suite of tools alongside others including Google Drive/Docs, Microsoft SharePoint and OneDrive to ensure tasks can be achieved both remotely and efficiently. It’s now easier than ever to share files, work together on projects (regardless of location), and to collaborate on diverse projects.  

Decreasing Costs 

Back in 1992, an advert for Microsoft Excel emerged. While nowadays the commercial is rather hilarious, at the time it was revolutionary. The clip shows two businessmen in an elevator, frantically trying to produce a spreadsheet for an exceptionally important meeting after forgetting to do so earlier. While one of the men desperately tries to come up with an excuse to get them off the hook, the other uses Microsoft Excel and concocts the spreadsheet in little over a minute. Other bystanders in the lift have their minds blown by Excel exclaiming: “My spreadsheet doesn’t do that!” This was the beginning of technology revolutionising the workplace. But while back then, products such as Excel cost a serious amount of cash (setting buyers back a few hundred dollars), and took a long time to create, now products are increasingly easy to use, much cheaper than they used to be, and created by fresh-faced college graduates in just a matter of months. 

Technology Is Going Nowhere 

The most important thing you should take from this article is the knowledge that technology will not be disappearing any time soon and reliance on tech will only get stronger following the passage of time. Regardless of your opinion on technology, now is certainly the time to understand how it affects your business if you haven’t already, and to look into how to use it to your advantage. 

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