Social media has taken the entire world by storm. From posting photos to stalking people and following them on different platforms, we live on our phones for our daily dose of entertainment. However, the use of social media is not restricted to leisure alone. Many platforms have enabled users to skyrocket their careers, and now it is your turn to jump on the bandwagon.
If you are a musician and have been wondering how to boost your music career through social media, you are in the right place. Today, many musicians – beginners or veterans, utilize this medium to release songs, interact with their fans, and engage with the potential audience. Social media provides high-level visibility to beginners who want to kickstart their music careers.
With the help of successful social media marketing and the combination of the right talent and authenticity, you can monetize your music career effectively and gain the recognition you had never imagined. Read this article till the end to find out the many ways to boost your music career.
Why is Social Media Important for Musicians?
Any artist, including musicians, can make the most of social media in building a successful career. What takes place in the recording studio is merely half of the artist’s job. Each composition requires the engagement of the audience. An independent music artist is also required to pay attention to the distribution side so that his music reaches the right audience. In today’s era, social media helps them with the same.
According to CyberGhost, having a strong social media presence on different platforms helps drive significant traffic to your music accounts (think Spotify, Apple Music, SoundCloud, and more). With a good strategy, you can even find new audiences and connect with them. Whether you want to test the waters as a beginner or compose another successful number, you can utilize the virtual social world to attain your musical goals.
Top Strategies to Boost Your Music Career through Social Media
Wondering what are the best ways to boost your music career and gain money through social media? We have got you covered, here are the top ways.
Define your Goals
First things first. To start any sustainable plan, it is vital to define your goals and objectives. It is only after finding your long-term goals, you can build a strong strategy and exercise it. Defining goals is a fundamental part of the social media strategy.
Whether it is releasing a new song merely interacting with the fans doing pre-release promotions or targeting a wider audience to increase your music streams – it is vital to find your goals. Ensure that your objective is not superficial. You can follow the SMART strategy – specific, measurable, attainable, relevant, and time-bound.
Establish your Music Brand
Regardless of the music you make or the content you create, social media helps you establish a strong brand. So, while setting up your brand, you should keep in mind some essential points, such as the tonality of your voice in the captions, your visual identity, the story you have crafted for the audience to relate to, the values you stand for, and more.
Remember – the way you represent yourself on social media has a role in making or breaking your music career. Therefore, you must use everything carefully to your benefit. Our tip would be to focus more on authenticity while establishing your brand as 90 percent of users on social media prefer authenticity over other gimmicks.
Find your Target Audience
To increase visibility, determining your target audience is extremely important. The social media platform you want to utilize should offer you access to reliable analytics about insights into audience behavior and demographics. With this information, you can create a proper audience persona to represent your target audience. It will also help you deepen your understanding of values, interests, goals, and behavioral intentions.
When you keep a particular audience persona in consideration, it will help you create desirable music content across all the social media platforms. Any audience persona can include information like name, age, gender, occupation, hobbies, etc. One wise advice here is to treat your audience persona as a real music fan. Find out details about them to understand their music genres. The more details, the better.
Schedule and Draft a Content Calendar
One of the most vital tips to boost your music career through social media is to create a content calendar. When it comes to social media, consistency is the key. A regular publishing schedule will entice your audience to come back for more. When you create a content calendar, it will help you to stay persistent on your goals. With this, you will also be able to differentiate between the types of content you want to release for different channels.
To make the practice simpler, you can divide your content into three categories – personal, professional, and promotional. Choose different types of content catering to social media platforms, such as photos, videos, reels, and more. As per a recent survey, short videos work the best in engaging a target audience.
Build your Audience
Building your audience is another effective method to boost your career through social media. But to exercise the same, you need to understand the kind of audience you want to cater to. Maybe you are a pop songwriter who wants to compose songs for the Gen-Z, or you want to cater to adults with more meaningful compositions.
Once you know who your audience is, you can utilize data insights to see what your audience is engaging with. The platforms such as Facebook comprise user-friendly, free-to-use insight tools to help you track all the activities on your page. You can use these insights to understand the consumption habits of your audience. Once you understand everything, you can adjust your strategy and maximize engagement.
Be Consistent on Social Media Platforms
It is vital to be consistent on social media if you want to engage the audience with your content. But do you know that only being consistent is not enough? You should be authentic too. When it comes to music marketing, consistency is perceived as an important element of social media strategy. The inconsistent use of profile pictures and imagery on social media platforms will keep your fans confused. It will also make the process of discovering your page a lot more difficult.
Discovering your potential audience is the first step to being consistent on the social media platform. You should focus on building brand recognition around honesty and authenticity. Use your communication skills in such a way that it resonates with your audience and expresses an emotional response. From there, you can adjust the content you want to release after looking into the performance of your social account insights.
Work on Gated Content
Gated content refers to any content you create and provide that your audience can access only after taking a particular action. It can be submitting contact information by following their Spotify account or pre-saving their track. Such content can be a newsletter with special information on new music releases or concerts, a teaser from your music video, a booklet providing essential information about your ticket sales, and more.
Ensure you keep all this exclusive content for free and not hidden behind any additional costs for the followers, otherwise you will lose them. The purpose of creating gated content is to maintain exclusivity and to initiate the interest of users in the music you produce. With the help of this strategy, you can communicate better with your fans and gain additional insight into your audience. You can utilize this data to establish your audience persona or plan future campaigns or events.
The Best Social Media Platforms for 2023
Various social media platforms offer different purposes when marketing your music. Here’s all you can utilize to boost your music career.
TikTok is suitable for making visual content such as videos and images and great for content to showcase your personality and style. You can promote your new music before its official release.
We live in the world of Instagram. In today’s era, Instagram has become the best platform to promote content with images and short reels to showcase who you are and what you do. You can also engage with your audience and build a stable fan base.
Twitter is suitable for short-form written content and brilliant for networking with other artists and organizations. With it, you can engage your fans directly.
If you want to utilize Facebook to promote music, it is vital to keep your target audience in mind. You can utilize organic and non-organic promotional features and communicate with your fans.
Needless to say, YouTube is where people find new music every day. Thus, you can always make the most of this platform. It is suitable for medium and long video content and can monetize your channel as your audience grows.
Talk about the music industry, and it would be safe to say that the future of social media is bright and clear. With continuous technological development, the world will see more upcoming social media trends, and ever-growing. In regard to music, social media can open new possibilities and opportunities to create, perform, and promote their own music.