How to Create a Successful Brand/Celebrity Partnership

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Creating the right brand-celebrity partnership is crucial in connecting with consumers. Celebrities command attention, therefore featuring them in your marketing campaigns significantly enhances your brand visibility. Statistics show that 16% of internet users between 16 and 24 years discovered new brands through celebrity endorsements. Companies are now spending more money on these partnerships due to the expected returns and the positive buzz celebrities bring to brands. Looking to partner with a celebrity? Here are some tips to help you create a successful partnership.

Have Objectives

What do you want to achieve with the brand/celebrity partnership? You should set goals and objectives. Before signing a deal with a celebrity, define the goals. This can be increasing sales, enhancing brand visibility, or introducing new products to the market. Once you have clear goals, you can choose a celebrity with enough reach to help you attain them.

Approach the Celebrity Directly

Celebrities with numerous followers on Instagram charge up to $1 million per post. The price is high due to the power the celebrities hold. On the other hand, some of them charge a higher fee because they are handled by many people. If you are looking to hire a music artist or actor, it’s advisable to deal directly with the personal manager instead of the publicist or their record label. Talking to different people will increase the total amount your business needs to pay for the partnership.

Know What Motivates Them

Some celebrities will ask for cash for marketing your products, while others will provide their service in exchange for products and services. When approaching a celebrity, make sure you understand their motivation. If you satisfy their needs, your partnership will be more successful.

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Apart from paying the celebrity a fee, you can also give them some promotional assets to cement your relationship. While this might cost the business some money, it’s a necessary investment. I Need Cash Now, a company that issues title loans online has partnered with celebrities to build brand awareness, command attention, and gain followers on social media.

Invest In Long-Term Partnerships

While it’s tempting to partner with the hottest celebrities at the moment for the short term, you should have a long-term strategy. One of the most successful brand/celebrity partnerships is between renowned basketball player Michael Jordan and Nike for Air Jordan sneakers which has existed since 1984. Read up on such partnerships when developing a strategy for your business.

Understand their Values

One of the biggest mistakes you can make is choosing a celebrity who is not ideal for your brand. The celebrity is a spokesman for your business, so their values should align with your business values. This makes it easier for them to market your brand. You need to do your due diligence before signing the partnership contract.

Celebrity advertising has become quite popular in recent times. Celebrity endorsements build recognition for your brand. Use these tips to develop a solid brand/celebrity partnership that boosts your company’s profitability.

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