Today is Friday, November 26, the day after Thanksgiving, which translates into Black Friday, the period with the biggest purchases – and biggest discounts – of the year. With the emergence and subsequent establishment of online shopping, Black Friday has expanded and websites launch deals for more than a week earlier – and then tie in with Cyber Monday.
Discount or scam
Merchants and stores on promotional days, such as Black Friday or Cyber Monday, advertise deep discounts, often even greater than 50 or 80%. In the midst of the many special offers and discounts it is easy to get disoriented, and also think that you must buy something because the discount is huge.
But is it really? Is that product so discounted, or maybe the web or the physical store are trying to deceive us?
It should be noted that discounts are often calculated in comparison to the recommended retail price (PVPR) of the manufacturer. Therefore, associations in defense of consumer rights have criticized the use of the RRP as a reference priceas the actual market selling prices are already lower. Actual discounts are reduced very quickly when using the current market price.
The evolution of prices
To recognize real bargains, it is helpful to consult tools such as the price history of the product you are interested in. It will allow you to see how the price of each product has changed in the last year And based on fluctuations and the current trend, you can see when is the best time to buy. And above all, if it is worth it on Black Friday because it has a great discount or you are already waiting for the post-Christmas sales.
The Idéalo comparator app has a price history, and if you give it to look for something like the TV that you have been having in your shopping cart for months or a high-end mobile for example, you will see the evolution of its price and in which places it is cheaper.
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