Automakers have been advertising on TV for decades. Although the industry spent 5% ($57 million less) on broadcast TV commercials in 2021 compared to 2019, this form of advertising is still loved by many brands. Statistics show that Ford was the largest TV advertiser in the U.S., accounting for about 12.4% of the TV ad spend. So, if you run an auto dealership, you shouldn’t ignore TV advertising. Here are some tips to make your TV advertising campaigns successful.
Use Animation
59% of marketers use animated videos to promote their products and services. Animated videos are popular because they explain a product or service much quicker and more creatively. When marketing your cars, use animation to attract more prospects, even people who may be thinking about buying cars in the future.
Animation can express exactly what you want your audience to understand about your product or service. Animated videos communicate clearly and quickly and distribute information in a creative way that’s memorable.
Create 15-Second Ads
Many brands create TV advertisements that run for 30 seconds. However, 15-second ads have a higher response rate because they are designed to captivate the target audience for a brief period. You can create both short and long ads and tailor them for different audiences.
Include a link to your website in the short TV ads to reach more people. And when potential car buyers visit your website, make sure they find what they are looking for. You can create an online virtual showroom that allows them to explore thousands of cars virtually. Use TV ads as a hook to draw customers to your dealership.
Advertise on the Best Days
When advertising on TV, you have to consider the day and time. Some days have a slower response rate and lower viewership. Don’t advertise on these days as you won’t be able to reach your target audience. A survey shows that Saturdays and Sundays are the best days to advertise on TV because, on these two days, people actively search for vehicles and auto-related services. Avoid Mondays, Tuesdays, and Wednesdays as they have the lowest response rate. Book slots later in the week.
Daytime Advertisements
The time you advertise also matters a lot. Weekend daytime hours are the best because more people watch TV and the response rate is higher. Scheduling your TV advertisements late at night is quite futile because fewer people watch TV. You’ll spend a lot of money without getting anything in return. Before you start to advertise your dealership on TV, take time to research the best days and times. In addition, find out how other dealerships are advertising on TV and whether it’s successful. This will help you to develop a great strategy.
TV advertisements are still a very popular way of marketing a business. Many automakers and dealerships spend a lot of money on digital marketing and TV advertising. Don’t be left behind. Use these tips to successfully reach more customers and sell more cars.
