Ignacio Rivera Quintana, CEO of Corporación Hijos de Rivera is, according to the Epsilon Icarus Analytics Panel of CEOs on Linkedin, the most efficient manager in this social network in 2021. The report has been published by Epsilon Technologies company, a leader in Spain in Data Intelligence applied to Marketing with more than 20 years of experience, who analyzed the profiles of a total of 120 CEOs of Spanish companies with a presence on this social network.
The international consulting firm Epsilon Technologies has published the Epsilon Icarus Analytics Panel of CEOs on Linkedin that performs an analysis of the presence of senior executives of Spanish companies in professional social networks, given the rise of these during the COVID-19 pandemic and the change in habits of the population. A study that provides relevant information on the increase in the activity of these professionals who have reinforced their presence in social networks, taking advantage of their enormous potential and for the benefit of their companies.
After monitoring and analyzing the presence of a total of 120 CEOs of Spanish companies on social networks, Ignacio Rivera has managed to rank first in the ranking of the most efficient CEOs on Linkedin, according to the Epsilon Icarus Analytics Panel. A recognition that accredits him as the executive with the highest score in the ratio of interactions / posts of this platform that has 14 million active users in Spain and which is positioned in 2021 as a key environment in the communication strategies of CEOs.
Along with Ignacio Rivera, in the Top-10 of the most efficient executives on Linkedin, are: Ana Botín (Santander), Rafael Juan (Vicky Foods), José María Álvarez-Pallete (Telefónica), Luis Maroto (Amadeus), Colman Deegan (Vodafone), Gabriel Escarrer (Meliá Hotels), María Jesús García (Goiko), Carlos Torres (BBVA) and Bernardo Gregori (Grefusa).
The results of the Epsilon Icarus Analytics Panel of CEOs on Linkedin also reveal who are the executives with the most followers on this social network, the executives with the highest number of interactions, where Ignacio Rivera is in second position, and the most active Spanish CEOs on Linkedin. The report also includes a series of actionable tips that Social Media and Marketing teams can immediately apply to improve the presence of their CEOs on social networks.