If two Instagram users want to share the same publication on the social network, each one must upload it to their account and then tag the other. So you have the other person associated with that publication, but the ‘likes’ and comments will be separate, since they are independent publications.
Or they were, because Facebook has pulled something called Instagram Collabs out of its sleeve.
Instagram has presented this Tuesday a new application service called Collabs, a new co-authoring format that allows sharing the content of the ‘feed’ and the ‘reels’ with another user, so that both can share a single one on their profiles publication.
Unlike traditional labeling, If you use Collabs, the names of the people that appear in the image will be displayed in the header of the image. In addition, it can be shared on the profile of both users as if it were a single publication. Thus, tall the ‘likes’ that the image receives, regardless of the profile in which this action occurs, will be posted to the accounts of the two people mentioned in the post shared through Collabs.
Share the likes
If you are tagged this way and you accept the invitation, both accounts will appear in the header of the ‘feed’ or the ‘reel’ and the post will be shared on both profiles. In this way, both the followers of one account and those of the other will have access to the image or video.
The publication will share as the count of views or reproductions, the ‘likes’ and the comment thread. AND according Alexandru Voica, Facebook Tech Communication Spokesperson, Collabs “He does not seek to co-create content, but to be the co-author of a post or reel”.