lively, the digital platform for the reform and repair sector, with a network of more than 50,000 construction professionals, has appointed Julián Pardo as new growth director (chief growth officer) of the company. In his new position, Pardo will lead the company’s business development strategy, at a key moment for the promotion of the sector.
Pardo es lDegree in Marketing and Economics, by the Instituto Tecnológico y de Estudios Superiores de Monterrey and expert in Advertising, Creativity, Communication and Entertainment by the University of Business and Social Sciences of Buenos Aires; He has an experience of more than 10 years leading the Sales, International Expansion, Business Development and Marketing departments of multinationals such as Groupon or Glovo.
In addition, Pardo has experience within the sector itself, having held the position of Global Sales Director at habitissimo between 2017 and 2019. His return to habitissimo comes at a time of projection of the sector, such as engine of the country’s economic recovery after the Covid crisis, and in which Pardo takes on the challenge of continuing to grow nationally and internationally, within the different countries in which the company operates.
For Pardo, returning to habitissimo is “an opportunity to participate in the transformation of the sector towards a more professionalized sector and with more digitized clients. Our goal is to be able to accompany professionals in the sector in this transformation, share with them the key points of digital success and help them grow their business at the pace of demand ”.
The habitissimo platform is present in Southern European and Latin American countries and has a network of more than 50,000 professionals of the construction. Since its founding in 2009, more than 14 million households have relied on the platform to raise their quality of life. Since 2017, the company is part of the British multinational HomeServe, an international company specialized in home maintenance.