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Kendrick Lamar Drops ‘Not Like Us’ Video, Adds Clever Visuals to Drake Diss

Compton rapper Kendrick Lamar has finally released the highly anticipated music video for his diss track “Not Like Us.” The video, which dropped on July 4, took further jabs at Drake, delivering a decisive blow just a month after Lamar performed the song six times consecutively at his “The Pop Out” concert in L.A. on Juneteenth.

Within just over a day, the video accumulated more than 25 million views. The visuals include multiple references to Drake and his OVO label, paying tribute to the West Coast hip-hop icons who influenced Lamar’s style. Furthermore, it layers additional references to Lamar’s ongoing feud with Drake, a topic that has captivated the culture this year.

Directed by Dave Free and Lamar himself, the video features appearances from “Not Like Us” producer Mustard, Compton native Tommy the Clown, NBA star DeMar DeRozan, and the CEO of Top Dog Entertainment, Anthony “Top Dawg” Tiffith.

In one notable scene, Lamar performs push-ups atop cinder blocks, a nod to Drake’s diss track “Push Ups.”

The video also includes several owl references, a mascot associated with Drake’s OVO label. One scene shows Lamar smashing an owl piñata, accompanied by a light-hearted disclaimer stating, “No OVHoes were harmed during the making of this video.”

Interestingly, the video also features Lamar’s partner Whitney Alford and their two children. This appears to be a direct response to Drake’s song “Family Matter,” where Drake alleged that Lamar’s long-time project partner and filmmaker Free fathered one of Lamar’s children with Alford. Lamar counters this claim by showing endearing footage of Alford, himself, and their children — Uzi and Enoch — dancing and laughing together.

The video concludes with Lamar containing an owl in a cage, marking a symbolic end to the narrative he crafted against his rival.

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Source: The Hollywood Reporter