LaLiga will broadcast on Twitch the summaries of each match of the day

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Twitch is recognized as the largest video game streaming platform in the world, being ideal for e-Sports meetings, ‘speedruns’, concerts, marathons, etc. And why not even more ‘classic’ sports such as football, whose popularity on the platform is not nearly the same as others such as e-Sports.

Twitch, ideal for football

According to a study from the end of 2020 commissioned by the ECA (European Club Association), the body representing the interests of the professional association of football clubs in UEFA, 40% of respondents aged 16-24 said they had no interest in soccer or even that they hated it. Only 37% followed him to support their favorite team, a less strong motivation to “entertain” or “socialize.”

This is not exactly good for a sport the size of Soccer, since if Generation Z does not show interest in it, in the short – medium term it could take its toll on the sport of Football. Precisely for this reason leagues, clubs and even footballers have begun to look for new followers in territories unthinkable until a few years ago, like the streaming platform Twitch, that you usually have a convening power of more than 1.5 million viewers on average at any moment of the day.

LaLiga and Twitch, weekly summaries

Looking precisely for a piece of this massive reach that has the most used streaming service of the moment, LaLiga has announced that it will broadcast from this Monday on Twitch all the summaries of all the matches of each day in a program hosted by sports journalist Rubén Martín, an open broadcast for Spain and that can be followed simultaneously on LaLiga and the journalist’s profiles.

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For the first time in history, it will be possible to enjoy on Twitch summaries of LaLiga Santander and LaLiga SmartBank matches, as well as analysis of what happened on the pitch.

The initiative is produced in collaboration with MEDIAPRO, responsible for the exploitation of the rights of the summaries managing the distribution in the main digital media in the country and a key player in this agreement for broadcast on Twitch following its strategy “to impact new audiences and explore new digital consumer formats.”

Weekly summaries of all the matches of each day

In the 2020-21 season, LaLiga was the first major European league to join Twitch, and launched LaLiga Casters, including a new Audio Channel of LaLiga broadcasts with narrations from the best influencers, youtubers or national streamers in one match per day.

LaLiga has on its social networks more than 140 million followers in its 23 international channels. With the aim of continuing to increase its digital presence, LaLiga and the video-conversation platform B + ( have come together to offer fans a new tool to express their opinions and participate in conversations about daily news of football.


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