(Bloomberg) – Apple Inc., the world’s most valuable company, has finally joined a growing list of household names from Toyota to Samsung, who have been forced to downsize due to global semiconductor shortages. .
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Now Apple is likely to cut its projected 2021 iPhone 13 production targets by as much as 10 million units, Bloomberg News reported Tuesday.
For months, as supply chain disruptions rocked the electronics, automotive and even commodities industries, Apple remained the only company that could secure the chips needed to sell its latest range of products, due to a well-functioning supply chain. managed and to the prestige of meeting its exacting standards.
But the recent setback for Apple dashes any hope that the supply chain crisis will ease.
“If this is happening to the most powerful company,” it could happen to anyone, said Neil Campling, an analyst at Mirabaud Securities. Since “they have great power in terms of their ability to source semiconductors because they are a key customer, then everyone else will have bigger problems than them.”
Apple’s downsizing is a clear sign that supply chain disruptions that have wreaked havoc around the world are worsening, which may jeopardize prospects for post-pandemic economic recovery. Almost all major manufacturers have been affected both by a lack of key materials such as semiconductors, as well as an inability to get finished products into the hands of consumers.
President Joe Biden would focus on transportation bottlenecks, while the congested Port of Los Angeles would be planning a 24/7 effort to address shortages of goods. AP Moller-Maersk A / S said it had to divert some ships from the UK’s largest container port due to congestion related to a shortage of trucks.
Apple was projecting to produce 90 million new iPhone models this year, but is now telling its manufacturing partners that the total will be lower because Broadcom Inc. and Texas Instruments Inc. are currently struggling with delivering enough components, the people noted. who asked not to be identified.