Nobody sells more smartwatches than Apple. According to an estimate by market researchers, three of the five top-selling computer watches worldwide in the second quarter of 2021 came from Apple: Apple Watch Series 6 and SE were the top-selling models, followed by Samsung’s Galaxy Watch Active 2.
Due to the increasing competition and explosive growth in smartwatch models from China and India that cost less than US $ 100, Apple’s market share has fallen from a good 30 in the same quarter of the previous year to 28 percent, as the market research company Counterpoint explains. In second and third place are Huawei (9.3 percent) and Samsung with a share of 7.6 percent. According to Garmin, this estimate was new in the top 5 of the largest manufacturers. The overall smartwatch market grew by around 27 percent in the past quarter,
USA: Every third iPhone owner has an Apple Watch
Smartwatches are becoming an increasingly popular companion product for smartphones, the analysts write. Apple in particular is also able to sell iPhone customers a smartwatch: in the USA, almost every third iPhone owner now wears a computer watch from the manufacturer. Overall, the Apple Watch now counts 100 million active wearers and thus holds the “lion’s share” of the global Smartwatch user base. The figures coincide with the estimate of another analyst who considered the 100 million mark for the Apple Watch to have been exceeded at the beginning of the year.
Apple itself has kept the sales and usage figures for the product category under lock and key since the beginning. The wearables division of the group, which includes the Apple Watch, but regularly shows large sales growth.
Smartwatches on their way to the mass market
The success of the Apple Watch is spurring other manufacturers to also get involved in this product segment and offer entry-level models for less than 100 US dollars – a price segment that Apple has not yet covered. Although there is sometimes a lack of an “advanced operating system”, fitness functions such as blood oxygen and heart rate measurement can now be found in the lower price segment, according to the market researchers – with these, computer watches could reach the mass market.