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Marvel: cinemas blame Disney Plus for Black Widow’s box office

Black Widow was one of those movies that audiences waited for so long that expectations froze along the way. The premiere of the solo film Black Widow, characterized by Scarlett Johansson, had an excellent simultaneous release in theaters and Disney Plus. However, enthusiasm fell with the figures for the second week.

Marvel’s Avenger film suffered a historic downfall, becoming the House of Ideas’ worst production for a second weekend. Taking into account the first three days of the premiere, half of the 80 million dollars raised during that time belongs to Friday. Then there was a sizable drop from Friday to Saturday of 41%, a worrying figure considering that ‘Fast & Furious 9’ was down 25% on its second day in theaters.

It should be noted that Black Widow had the support of the critics. The film has 81% positive reviews on Rotten Tomatoes, one of the worst brands in the MCU, beating Captain Marvel by two percentage points.

The National Association of Theater Owners (NATO) expresses its annoyance at the drop in sales for Black Widow this weekend and blames Disney Plus squarely for all the problems.

“Despite claims that this pandemic-era impromptu release strategy was a success for Disney, the concurrent release model demonstrates that an exclusive theatrical release means more revenue for all stakeholders in each life cycle. of the movie. The many questions raised by Disney’s limited broadcast opening weekend are being quickly answered by Black Widow’s disappointing and anomalous performance. [en cines]”, Said the organization.

“The most important answer is that the simultaneous release is an artifact of the pandemic era that must be left with the pandemic itself. It can be assumed that the income in Disney Plus is larger. How much? How common is the practice of password sharing among Disney Plus users? Combined with lost theatrical revenue and lost traditional PVOD revenue, the answer to these questions will show that the simultaneous release costs Disney money in revenue per viewer over the life of the film. To be sure, piracy further affected Black Widow’s performance and will affect its future performance in international markets where it has yet to be released. The digital copies were available within minutes of their release on Disney Plus. Black Widow was the movie with the most torrents of the week that ended on July 12, ”they added.

Black Widow raised 264 million dollars, of which half belong to the proceeds in North American territory.

BLACK WIDOW | Cifras en Rotten Tomatoes

Black Widow has a “Fresh” rating on Rotten Tomatoes, making it the 24th consecutive MCU movie to have this seal of assurance. It’s clear that the MCU knows how to get in a big way with critics, even with movies rated “worst” by the community.

The Rotten Tomatoes “Tomatometer” is the result of each critical review submitted to the platform, converting each positive review (no matter how positive) into a 100 (“Fresh”) and each negative review (no matter how negative) into a 0 (“Rotten”). Added to this is an actual average of each submitted review, as well as a breakdown between the ratings of all critics and the “Top Critics.”

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