McWin Food Ecosystem Fund, the fund created by Henry McGovern and Steven K. Winegar, has become the majority shareholder of Burger King in Germany, after acquiring BAUM Unternehmensgruppe’s stake in Burger King Deutschland GmbH, the company’s master franchise in the German market .
Currently, Burger King Deutschland GmbH has a portfolio of 110 restaurants Along with its Burger King franchises, it has more than 750 restaurants in the country and approximately 25,000 people. Restaurant Brands International, Burger King’s parent company, will continue to be present at the joint venture and the current executive team will continue to lead the company, as reported Europa Press.
“With this acquisition we have expanded our global portfolio in the restaurant industry to include a major player that has recognized early on many of the changes in the fast food world and has set new standards, procedures and products,” said Henry McGovern.
Opportunity to grow
“We see opportunities to grow significantly and innovate in the fast food restaurant market in the country, where Burger King can play a leading role in shaping the market and defining new culinary trends. With Cornelius Everke, and his team, we have the right team to do it and write a success story, “he added.
McWin Food Ecosystem Fund will seek to give one new impulse to the company and raise it to the next level by focusing on opportunities for growth that include the development of new locations, supporting and promoting the demand for alternative meats, as well as redoubling the commitment to delivery services and improving the digital experience of the Burger King brand in the country.
The fund will contribute its experience in the catering and food technology sector to support the company’s management team in their efforts to achieve the evolution of the business towards a more sustainable product offering that is offered through channels. innovative sales.