Mercedes-Benz develops a ‘home away from home’ in China to supply a market that doubles that of the US and Germany combined

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Building a ‘home away from home’ is Mercedes-Benz’s goal in China, increasing its investment in research and design at its bases in Beijing and Shanghai as the automotive market continues to grow in the Asian country and already exceeds the sum of the US and Germany, public Reuters.

As part of this strategy, the company plans to present its new ‘Tech Center’ in Beijing this month in which, according to four people close to the project whose names have been withheld, about a thousand engineers will work. It would be the first center of the brand outside of Germany in which you can test “everything”. In addition, Mercedes-Benz invested significantly in updating its local design studio.

This ‘second home’ strategy also involves responding to the high tech demand of the consumers that Mercedes-Benz owns in China, who have an average age of 36 years. For this, it has already invested close to 1.1 billion yuan (about 170 million dollars) in its new facilities in the capital of the country.

The center will also have the ability to test chassis, as well as noise, vibration and harshness, batteries and electric powertrains, while adding functions that are required by Chinese customers, such as a team dedicated to the technology of electric, smart and connected vehicles.

“Here we finally have everything we need to test the car in its entirety “, concluded one of the informants.

A growing market

According to Reuters, Mercedes-Benz car sales in China increased 12% over the past year to a record high of 774.000, placing above the sum of 286,000 units sold in Germany and 275,000 in the US About 80% of the vehicles sold in the Asian giant were manufactured there.

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China has held the world’s largest automotive market since 2009 and is expected to continue growing steadily, as forecasts point to reaching a demand for 35 million vehicles by 2030 compared to the current 25 million.

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