Music streaming: Christmas time breaks records

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Streaming music is becoming increasingly popular. Last year, 165 billion streams were measured in Germany – almost a fifth more than in 2020 (138 billion), more than half more than in 2019 (108 billion) and twice as many as in 2018, when 80 billion views were reported. This was announced by the Federal Association of the Music Industry (BVMI) and the market research company GfK on Tuesday.

According to the BVMI, digital music is by far the most popular form of audio consumption: in 2020, its share of sales was 71.5 percent (21.6 percent CDs, 5.5 percent vinyl). The figures for 2021 are not yet available. “The past few weeks have impressively demonstrated the importance of music streaming in daily music consumption: Christmas Eve and New Year’s Eve set new daily records with 716 million and 674 million clicks, respectively,” said GfK Managing Director Mathias Giloth.

According to Giloth, the most streamed song in a 24-hour period is Wham!’s “Last Christmas.” (5 million streams), “All I Want For Christmas Is You” by Mariah Carey (4.8 million streams) and “Driving Home For Christmas” by Chris Rea (4.5 million streams).

Both value-based and chargeable music streams with a listening time of 31 seconds or more were recorded for the evaluation. Playbacks on Google’s streaming service YouTube Music have not yet been taken into account, but are to be added in the first quarter of 2022.


(dahe)

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