Netflix Faces Controversy Over Use of Artificial Intelligence
Recently, Netflix has come under fire because it attempted to obtain the right to simulate the voice of an actor with technology without paying. This comes amidst the current strike by the Writers Guild of America (WGA), which aims to implement changes that incorporate artificial intelligence. As a result, many TV and film productions have been suspended, including Cobra Kai and Yellowjackets, amongst others.
While negotiations are ongoing, the actors’ unions are exploring ways to limit the use of artificial intelligence. They have expressed concern that production companies may use simulations without providing compensation. The SAG-AFTRA union recently joined forces with the WGA, showing solidarity in their fight.
This is not the first time Netflix has faced controversy over artificial intelligence. It previously received backlash over its use in The Dog and The Boy animated short. The company defended itself, saying it used AI image generators to help the animation industry deal with labor shortages.
Despite this, many worry about the increasing use of artificial intelligence in the industry. ChatGPT, in particular, has raised concerns since studios may use AI to generate scripts. However, not everyone is worried, with some industry experts stating that artificial intelligence is not yet capable of making decisions about emotions and sensibility such as humans do.
While AI has its limitations, it still poses a challenge for the industry, and the debate over its use is unlikely to disappear anytime soon.
