Niantic, the studio responsible for Pokémon GO, Pikmin Bloom and Ingress, announced on Wednesday a capital injection worth $ 300 million from the company Coatue. With this investment, the company led by John Hanke has a capital value of over $ 9 billion.
These funds will allow Niantic to invest in its current titles, new applications and expand the Lightship AR Developer Kit (ARDK), a series of tools based on the development of augmented reality through Unity. Likewise, they will focus efforts on creating a “metaverse in the real world”.
From the virtual world to the real world: this is what the Niantic metaverse wants to be
After knowing the plans of Facebook (now Meta) with the creation of a virtual metaverse in which everything is connected and a parallel universe is established, Niantic goes one step further. The CEO and founder of the company already indicated in August that the concept of the metaverse now makes more sense than ever; based on Ernest Cline’s Ready Player One concept.
If Marck Zuckerberg’s company is moving people to a virtual world, Niantic’s intention is reversed: bring data and information from the virtual world to the real world.
“We are building a future where the real world overlaps digital creations, entertainment and information, making it more magical, fun and informative, ”Hanke describes in the statement. “This will require a significant investment of talent, technology and imagination, and we are delighted that Coatue is on this journey with us ”.
All in all, Niantic is creating “an AR platform based on a 3D map “ of the world, because according to his criteria that virtual parallel world “will play a pivotal role in the next IT transition”Adds Matt Mazzeo, General Partner at Coatue. “We are delighted to partner with Niantic because we see this infrastructure supporting a metaverse for the real world and helping to drive the next evolution of the Internet ”.
Pokémon GO lives its best moment: more than 5,000 million dollars since its premiere
Meanwhile, Pokémon GO continues to break revenue and billing records. Only during the first half of 2021 (from January to June), the iOS and Android video game had a turnover of 642 million dollars; the best historical first half of the game since its premiere. Only in 2020 they reached 1.3 billion dollars through this successful app; a figure that can be comfortably surpassed if Pokémon GO continues at this rate. Total, Pokémon GO has surpassed $ 5 billion since July 2016.