Part of the reason binge-watching has become a cultural phenomenon is that people want to continue an experience after it’s over. People join book clubs so they can talk about a novel afterward or purchase merchandise so they can take their favorite action-movie hero around with them. Binge-watching is similar since it allows viewers to keep building on a previous episode’s experience. This could also explain why there are so many games based on movies and television shows, including reality TV. To increase a franchise’s longevity, other forms of entertainment adopt it.
In particular, there are dozens of online casino games based on reality television franchises. For example, Betfair is a bingo betting site that offers 90-ball bingo games from as little as £0.05 per go that are based on Deal Or No Deal. 90-ball bingo is a classic game compared to Slingo, jackpots, and scratch cards.
Deal or No Deal is a Danish game show that has rolled out versions in over 100 countries. Most recently, American comedian and actor Howie Mandell hosted the American version of Deal or No Deal before the show was canceled in 2019. From 2006 to 2007, Meghan Markle was a briefcase model on the show. Markle then went on to star in the American law drama Suits before marrying Prince Harry.
Online gamblers who are also reality TV enthusiasts can play slot games based on franchises like Who Wants To Be A Millionaire. These games are sometimes referred to as branded casino games since they incorporate themes, audio, and video from other forms of entertainment. Online casino operators and software providers often have to enter licensing agreements with production studios to produce these games. It’s worth mentioning that branded casino games don’t just have to be based on reality television franchises like Deal or No Deal and Who Wants To Be A Millionaire. There are dozens of games based on movies and television shows, including Anchorman, Top Gun, Game of Thrones, The Walking Dead, and Narcos. There are also casino games based on video game franchises, including Tomb Raider, Resident Evil, Space Invaders, and Call of Duty.
Something is appealing about playing real money casino games like bingo that use traditional rules but incorporate themes from popular culture. For example, 90-ball bingo is still 90-ball bingo, but 90-ball bingo based on Deal or No Deal feels different. Even though the gameplay is the same, and themes don’t increase a player’s chances of winning, popular culture themes can make the overall gambling experience more enjoyable, relatable, and fun. It’s also about innovation and diversification. The online gambling market is expected to reach around $90 billion by 2025 due to increased competition and widespread mobile adoption and usage. While this is a good thing, it also means industry leaders need to stay creative if they want to maintain their power and influence. Offering branded casino games based on reality television and other forms of entertainment is one way of doing this.