Online shopping drops slightly due to “Black Friday” in the US, some return to stores

By Arriana McLymore and Richa Naidu

RALEIGH, US, Nov 27 (Reuters) – American shoppers spent slightly less online on “Black Friday” this year and many ventured back to stores despite coronavirus fears, supply shortages and efforts. from retail chains to encourage early Christmas shopping.

For the first time, online spending on “Black Friday” – traditionally one of the biggest shopping days of the year – fell, reversing growth in recent years, according to data from Adobe Analytics.

Retailers lured shoppers for holiday shopping online starting in September this year, as stagnant supply chains prevented them from quickly restocking merchandise by the end of the year.

Total online shopper outlay on Black Friday was about $ 8.9 billion, down from $ 9 billion in 2020, Adobe said. Internet spending on Thanksgiving Day was flat at $ 5.1 billion, the firm said.

Many retail chains closed physical stores on Thanksgiving this year, just as they did in 2020, amid labor shortages and restrictions due to the coronavirus pandemic.

Stores reopened the day after Thanksgiving and shopper visits were up 47.5% compared to 2020, although they were down 28.3% from 2019, according to data from Sensormatic Solutions.

Supply chain challenges and shipping delays may have prompted shoppers to visit stores to increase their chances of getting gifts in time for Christmas. More and more consumers are shopping online for pickup in stores, keeping shipping costs low.

Macy’s, Walmart, Target and Kohl’s, for example, gave shoppers the flexibility to shop online, in stores, or through hybrid methods, and delivered top performers on “Black Friday,” said Louis Navellier, president of Investor Navellier & Associates.

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