London, Oct 9 (EFE) .- Orange Spain estimates that the Spanish public is willing to pay “between 500 or 600 million euros” a year for LaLiga football matches, “no more”, “especially now that Messi is has been”.
The CEO of Orange in Spain, Jean-François Fallacher, considers that football in Spain is expensive and points out that the public can pay between 500 and 600 million euros a year to watch LaLiga, according to studies managed by the operator, compared to more than 1,000 million that are paid for these rights in Spain.
“Messi has gone to Paris Saint Germain, another reason to think that the price of football should be cheaper than before,” he says in an interview with EFE.
Fallacher, who has been in office for a little over a year, considers that football is “very important” for Orange -this summer he bought rights from Telefónica for the next season in Spain for more than 300 million euros-, “but we will see see how the contest unfolds, “he adds.
LaLiga plans to open in October the contest for the sale of the television rights of the competition in Spain for 2022-2025, a process in which they could have access to some of the virtual platforms.
In this context, a report by Barclays indicates that LaLiga and UEFA cost 1,300 million euros a year in Spain, while the National Commission of Markets and Competition (CNMC) estimates that revenues for example in 2019 stood at 727 millions of euros. To these revenues, we should add the high fees they earn in their telecommunications services from football.
Telefónica is the operator that acquired the rights in the previous auction.
“We are going to see how the contest is done; there is a lot of noise and many possibilities. We will wait to see who is going to participate, who wins it and then Orange will see what he does,” he says.
Orange Spain has approached the CNMC, Telefónica and LaLiga to request that the formula for computing the payment of football rights be changed, since it is established based on the number of pay television customers and not by those who are they register in the soccer service specifically. “Hopefully this changes,” he warned.