Paid TV and VoD content: 4.2 billion euros in sales in Germany in 2020

The total sales of pay TV and paid video on demand exceeded the 4 billion mark in Germany for the first time in 2020. They achieved a sales volume of 4.2 billion euros, announced the Association of Private Media (Vaunet) on Tuesday. Vaunet expects to reach around 20.1 million subscription video-on-demand (SVoD) subscriptions by the end of 2021.

Revenues in 2020 for Pay TV and Pay VoD increased by 400 million euros within a year, as from the market overview “Pay-TV & Paid-VoD in Germany 2020/2021” by Vaunet emerges. Accordingly, the total turnover increased from 2019 to 2020 from 3.8 billion euros to 4.2 billion euros. For 2021, the association expects a further increase to around 4.5 billion euros. Pay TV contributes the lion’s share with 2.1 billion euros. However, the growth is due to video-on-demand. The main growth driver is the SVoD area: Here the sales volume increased from 1.2 billion euros in 2019 to 1.6 billion euros in 2020. The growth is expected to continue in 2021. Vaunet expects sales of 1.8 billion euros by the end of the year.

(Image: Vaunet)

In 2020, the number of pay TV subscriptions in Germany was stable at 8 million. On average, around 17.4 million people watched pay TV (AGF-licensed) per month. Compared to 2019, that’s around 200,000 more viewers per month. In December 2020, the 20 million mark was exceeded for the first time.

The number of SVoD subscriptions in 2020 was 17.5 million. Vaunet assumes that by the end of 2021 the number will be 20.1 million.

(Image: Vaunet)

In the DACH region (Germany, Austria, Switzerland), pay-TV and paid VoD sales climbed from 4.5 billion in 2019 to 5 billion in 2020. Here, too, the Association of Private Media expects a further increase: in 2021 total sales will rise to around 5.4 billion euros.

The German pay TV providers and a large number of the streaming providers – including Amazon and Disney + Germany – are organized in Vaunet.


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